Social Media Agency for Coaches: What You Get at Each Price

A social media agency costs a coach anywhere from $99 to $5,000 a month. Under $1,600 you mostly get posts. Past $2,500 you start getting someone who writes the scripts and films you.

The price follows one thing: how much of the thinking and the filming the agency takes off your plate.

What you pay a month	What the agency does	What stays with you	Example, and where we read it
$99 to $299	Template posts, about 10 a month, one platform	Every idea, and the camera	Feedbird, from $99 for 10 posts (pricing page). Social Hackettes Lite, $299 for 10 deliverables on one platform (pricing page). October 2026.
$499 to $1,550	12 to 30 posts a month across a few platforms. The higher tiers use short video	Topics, approvals, and the raw footage unless a shoot day is included	LYFE Marketing, $750, $1,350 and $1,550 (packages page). Social Hackettes Pro $499 and Expert $749, which adds a monthly shoot day. October 2026.
$999 to $2,499	Edits your footage into 30 to 65 short videos	Scripts, filming, and in the lower tier the posting	ShortVids Startup $999 and Growth $2,499 (pricing page). October 2026.
$2,000 to $4,000	Picks topics, matches your voice, 12 to 16 posts	Handing over enough raw material each month	Windmill Growth guide to done-for-you LinkedIn content (page dated February 2026), read October 2026.
$4,999 and up	Scripts, two half-day shoots, 90 to 95 videos. At the top, a dedicated strategist and account manager	A few hours on camera each month	ShortVids Creator $4,999, October 2026. Windmill Growth puts its premium band at $5,000 to $10,000+.

Every number here comes from a company selling the service. They are asking prices, and most are "from" prices.

What do you get at each price?

Each step up in price takes one more job off your plate: first the layout, then the editing, then the scripts, then the camera.

$99 to $299. You are buying production. Someone turns a template into a post and schedules it. The ideas are still yours, so if you have none this month, you get nothing good for the $99.

$499 to $1,550. This is where most small agency packages sit. LYFE's $750 plan is 12 image posts on Facebook and Instagram. The $1,350 plan switches to vertical video on Instagram and TikTok, still 12 posts. The $1,550 plan makes it 20. Check which platforms are in the plan. LYFE charges $150 a month for each extra network, and for a business coach the extra one is often LinkedIn, where the buyers sit.

$999 to $2,499. ShortVids is an editing shop, not a social media agency, but it shows plainly what this band buys. At $999 you get 30 to 35 short videos edited from footage you film. Scripting is listed as not included, and so is posting. At $2,499 you get 60 to 65, and posting starts in month two.

$2,500 to $5,000. Here someone owns the thinking. ShortVids only lists scripting and production from its $4,999 plan, which includes two half-day shoots. Windmill Growth describes its mid band, $2,000 to $4,000, as voice matching and picking topics for you. That is the first band where the blank page stops being your job.

What costs extra that the price does not show?

The monthly fee is rarely the whole bill. Ad spend, extra platforms and add-ons are usually billed on top.

Some real examples from the pages above. LYFE sells monthly photography at $350 for 10 photos and a 2,500-word blog post at $500. Social Hackettes lists paid ads from $599.99 a month, with the ad budget billed separately. ShortVids says subscription fees are non-refundable and asks for notice at least 7 days before renewal. Feedbird renews each month automatically and lets you cancel at any time.

LYFE's packages page does not state a contract length at all. That is not a red flag by itself. It is a question to ask before you pay anything.

How do you know an agency will sound like you?

Ask to see two months of posts for one current client, not the highlight reel on the sales page.

The usual complaint about agencies is that the posts turn generic within a few weeks. Voice matching is harder than it looks on a sales call, and a polished sample proves very little. Two ordinary months show how the work holds up when nobody is watching.

There is a second risk, and it sits with you. Coaches describe a cycle where posting goes up when inquiries dip and stops when the calendar fills. An agency that waits on you for ideas will go quiet in exactly your busy months. Ask how the work carries on when you send nothing.

What should you ask before you sign?

Six questions sort most agencies quickly, and none of them need any technical knowledge.

1. Who decides what I say, and who writes it?
2. Who films, and how many hours of mine does it take each month?
3. Can I see two months of posts for a current client?
4. What do you report on? Likes and views say little about your pipeline. Inquiries and booked calls say a lot.
5. What is billed on top of the fee?
6. How do I leave, and who keeps the files? ShortVids states that you own the source files on delivery. Not every page says so.

If an agency answers the first two vaguely, the price you were quoted is for something smaller than you thought.

Can AI do what an agency does instead?

AI can cover a good share of an agency's typing for under $55 a month, but it cannot choose what you should say or sit in front of your camera.

The tools are real and cheap. Claude Pro is $20 a month, or $17 on annual billing (claude.com/pricing). OpusClip, which cuts a long video into short clips, is $15 or $29 a month (pricing page). Buffer schedules posts at $5 per channel per month (pricing page). All read October 2026. Add them up for one channel and you land between $37 and $54.

Plenty of coaches already work this way, and it makes sense. A chat assistant turns a voice note into a first draft in a minute. A clipping tool finds the strongest 40 seconds in a webinar. A scheduler does the posting.

Where it stops is the word buyers keep using about agencies too: generic. Tell the tool nothing and it writes for everybody. Tell it a lot and it gets better, but now you are the strategist, and you are the one choosing which client story is worth telling this month. It also will not film you.

So the AI route fits a coach who knows what they want to say and has an hour or two a week to direct the tools. A cheap agency tier and an AI stack buy a similar thing, which is output. What a higher tier buys is a person who answers for what goes out under your name.

Which price fits which coach?

Match the tier to the job you want gone, then judge it on inquiries after three months.

If you write well and only hate the posting, the $99 to $500 end or a scheduler will do. If you have footage and ideas but dread editing, an editing shop in the $999 to $2,499 band fits. If you want someone to decide what you say, film it with you and report what came in, you are shopping at $2,500 and up.

Let's do the math with a made-up example. Say your program sells at $5,000 and an agency costs $2,500 a month. Three months is $7,500. Two new clients from that work pay it back. None leaves you out $7,500.

Your own numbers will differ. For a wider view of who should run this work at all, read freelancer, agency or in-house: who should run a coach's content. For the freelancer and full-time prices, see what a social media manager costs a coach.

Where Spritz fits, and where it does not

Spritz is a done-for-you short-form video service for coaches and founders. Plans start at $2,795 a month and need about 2 to 3 hours of recording from you each month.

The team handles research, a lead-focused content plan, editing, captions, hooks and a monthly analytics review. Engine is $2,795 a month for 16 Shorts. Engine+ is $3,995 for 1 YouTube video and 20 Shorts, published across platforms. Partner starts at $5,995 for 2 YouTube videos, 28 Shorts and a dedicated strategist. Paying three months up front takes 10% off. Plans run month to month and you can cancel any time. Those are the prices on the live offers page, October 2026. Every plan is on the Spritz plans page.

It is the wrong choice in a few cases. If your content budget is under about $2,500 a month, a package agency or a freelancer from the table will serve you better. If you want graphic posts, community management or paid ads, Spritz does not list those. And if you would rather not be on camera, the plans are built around you being there.

Quick answers

Is $1,000 a month enough for an agency? For posting, yes. For scripts and filming, usually not. ShortVids' $999 plan edits footage you shoot, and its scripting starts at $4,999.

Do agencies bill ad spend on top? Usually, yes. Social Hackettes bills ad budget separately. LYFE's page does not say, so ask.

How long until a coach sees inquiries? Nobody can promise a date. Give any setup three months of steady posting, then check inquiries and booked calls. Skip the view counts. A post with 300 views and one booked call is worth more to you than one with 30,000 views and none.